KituSDR.
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ROOFING WEBSITES

An AI SDR for roofing companies

Know whether it's a patch, a claim or a full replacement before anyone climbs a ladder.

KituSDR works on your roofing website like a sales development rep. It talks with each visitor, answers questions from your own content, asks the qualifying questions your estimators care about, captures the homeowner's details, and sends ready leads to the booking link you already use for inspections or estimates.

The roofing lead problem

Roofing leads are expensive and uneven. A storm sends a wave of visitors at once. Some need a full replacement this month. Some have a single missing shingle. Some are outside your service area, and some are collecting quotes for next year.

A form treats them all the same. Your team spends time calling back, driving out, and finding out what the job really is.

What KituSDR does on your roofing website

  • Engages every visitor. It answers common questions from the content you provide: services, materials you install, service area, warranties, financing details you publish, and your inspection process.
  • Qualifies the project. It asks what the homeowner is seeing, how old the roof is, whether water is getting in, where the property is, and when they want the work done.
  • Captures lead details. Name, phone, email, address and a summary of the project.
  • Moves ready leads forward. Qualified homeowners are sent to your existing booking link to schedule an inspection or estimate.

Qualifying questions for roofing leads

You choose the questions. A common set:

  1. Is this a repair, a full replacement, or new construction?
  2. What are you seeing: missing shingles, leaks, sagging, storm or hail damage?
  3. Is water coming into the home right now?
  4. About how old is the roof, and what material is it (asphalt, metal, flat, tile)?
  5. What's the property address or postal/ZIP code?
  6. Is this residential or commercial, and are you the owner?
  7. Are you working with an insurance claim?
  8. When are you hoping to have the work done?

Your estimator gets these answers before the first call, so you can prioritize the jobs worth the trip.

Storm season

When demand spikes, your office can't answer everyone at once. KituSDR responds to each website conversation, qualifies it, and sends the ready ones to your booking link, so the most urgent and best-fit jobs aren't buried under quote shoppers. Plan your conversation volume with your pricing tier in mind.

What KituSDR does not do

  • It does not measure roofs or produce estimates.
  • It does not check your crew's availability or confirm appointments. Homeowners book through your own booking link.
  • It does not give insurance advice. It can share what you tell it about how you work with claims.
  • On your website, it works by chat.

How it works

  1. Add your business knowledge. Services, materials, service area, warranties and the information you want shared.
  2. Set your qualifying questions and your inspection or estimate booking link.
  3. Add KituSDR to your website.
  4. Review leads with each homeowner's answers in one place.

Pricing

Starter is $149/month for 250 conversations a month, Growth is $399/month for 1,000, and Scale is $999/month for 3,000. Annual billing saves about 17%. See all plans.

Also built for

FAQ

How is an AI SDR different from a roofing chatbot?

A chatbot answers questions. An AI SDR qualifies the homeowner, captures their details, and moves ready leads to your booking link. More on the difference.

Can KituSDR give homeowners a roof estimate?

No. It doesn't measure roofs or calculate prices. It can share the pricing information you choose to publish and collect what your estimator needs.

Will it book inspections directly into my calendar?

It sends qualified homeowners to the booking link you already use. It does not check availability or confirm bookings itself.

Can it filter out leads outside my service area?

You can ask for the address or postal/ZIP code as a qualifying question and give KituSDR your service area, so your team sees where each lead is before calling.

Does it help with insurance claims?

It doesn't give insurance advice. If you explain how you work with claims in your business content, it can share that with homeowners.

Does it answer phone calls?

No. On your website, KituSDR works through chat.

How much does it cost?

From $149/month (Starter, 250 conversations a month). Growth is $399/month and Scale $999/month. Your first subscription payment can be refunded if you ask within seven days.

Who makes KituSDR?

KituSDR is built by Greenpeas Inc in Ontario, Canada.

Ready to qualify roofing leads before the first call? See pricing or contact us.